Beach and Beyond

Since launching in 2011, Beach and Beyond has established itself as one of South Africa’s most sought-after high-end beachwear and swimwear labels.

Founded and managed by international swimwear designer, Jenny Smart, the brand has grown from strength to strength. With over 20 years in the industry, Jenny has a keen eye for spotting upcoming trends, classic collections, and must have brands. A swimwear designer herself, Jenny designed well known brand Storm-in-a-d-cup which was sold to Harrods, Harvey Nichols and specialist swimwear and lingerie stores across Europe and the United States.

True to its name, the Beach and Beyond brand not only carries swimwear, but resort wear and accessories that take the fashion conscious individual from sun drenched lazy beach days to sultry summer evenings – beautiful kaftans, unique jewellery, delicate lingerie and must-have summer sandals and bags are just some of the products on offer.

With a loyal following of those looking for meticulously crafted garments and luxury lifestyle beach items, Beach & Beyond supplies some of the worlds most sought after and desirable brands, many of them stocked exclusively for the South African market at the four KZN branches in Ballito and Gateway. These include acclaimed swimwear labels Aguaclara, Heidi Klein and Melissa Odabash, London jewellery brand Ashiana, and shoe brands Star Mela and Aspiga, to name a few. Alongside these brands Jenny has launched Beach and Beyond own brand, with imported European fabrics but made locally so everyone can experience a luxury brand at affordable prices.

Beach & Beyond now has an online store, where these international brands as well as Beach and Beyond’s own brand are available to purchase online. With free delivery and returns throughout South Africa.